Objective
Refresh the look and feel of Earth Burger. Designing a new, more effective logo and visual identity that better reflects the values of the business and its primary audience.​​​​​​​
Approach
Earth Burger is a unique vegetarian fast food concept native to San Antonio, Texas with several locations in the surrounding area. The current visual identity was muddled and confusing with several different styles and themes. The concept appealing most to a younger liberal audience needed a cleaner, more on-trend visual identity to remain relevant.
The majority of the research was looking internally at the concept to narrow down the core concepts that the current branding used then working from there to create a concept that cleaned up the style and created a more cohesive visual identity.  
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