Objective
Refresh the look and feel of the Albuquerque International Balloon Fiesta to bring a new, relevant, visual identity to the world's largest hot air balloon festival.
Approach
The Balloon Fiesta is one of the largest hot air balloon festivals in the world and the name has become synonymous within the culture as a top-quality, fun, and inviting festival. In the world of hot air balloons, their name is one of the best.
In order to showcase the household name, the design centers around a wordmark and features an abstraction of the unmistakable and identifiable view of hot air balloons taking off from a horizon. This connection shows how synonymous the name has become with hot air balloons. The color palette is derived from iconic hot air balloon colors with sky blue to paint the complete picture. Finally, a layout system was developed to showcase the floating layers seen in the festival, allowing for a flexible and energetic style.
In order to showcase the household name, the design centers around a wordmark and features an abstraction of the unmistakable and identifiable view of hot air balloons taking off from a horizon. This connection shows how synonymous the name has become with hot air balloons. The color palette is derived from iconic hot air balloon colors with sky blue to paint the complete picture. Finally, a layout system was developed to showcase the floating layers seen in the festival, allowing for a flexible and energetic style.
