Objective
Design and develop a logo and visual identity for a fast food restaurant that centered around unique, bold flavors of chicken and sauces.
Approach
Playing off of a quirky and exciting brand voice, the visual identity centers around bold colors, handwritten typography, and a visually playful blending of imagery and illustrations
The logo features a loose handwritten font, a playful chicken illustration, and an upside-down "i" to balance it out. The goal was to create a logo and identity that stood out by its fresh voice and visuals. The loose style and interesting graphics target a younger audience that has now grown accustomed to constant entertainment and comedy.
