Objective
Create a logo for Viper Sport, a new activewear brand with a focus on flexibility, movement, and an athletic look.
Approach
Viper had the challenge of bringing a new look to a common and almost overused symbol of a snake. Combining that with the simple and universal name and a need to be distinct was vital.
To achieve this, the focus of the design centered around an entirely custom typeface designed to invoke motion and sharp lines. Utilizing the negative space, the face of the snake can be created in order to distinguish the logo that much more from the competition and creates an adaptable logomark. The voice of the brand centers around what the products can do for athletes speaking directly to a no-nonsense audience that strives to perform their best.
